Work & Leadership Experience 

I am a Corporate Communications professional with a passion for both print and digital marketing, particularly in the fashion industry. Having the privilege, through work and internship experiences, of working with clients in multiple different industries, I have experience with B2B and B2C marketing and have gained skills to manage complex projects and challenges.

My expertise is in social media, graphic design and digital editing, web design, lead generation, and marketing automation. I have executed successful marketing campaigns and content strategies and I have design experience using the Adobe Suite.

As the Marketing Coordinator at Emilcott, I am responsible for managing all of the company’s social media platforms. My accomplishments include creating the company’s first Pinterest and attaining 300 followers in two months, assisting in the implementation of two company re-branding strategies and driving 43% of traffic to website through social media initiatives. I am also gaining great experience learning to conquer search engine optimization, blogging, web implantation and marketing analytics.

As a former member of the sales leadership team at Victoria’s Secret, I have an added background in retail management and team development. I am a dynamic leader and have gained human resource skills, through hiring and training multiple levels of new sales talent.

This online portfolio includes my work and leadership experience, my skills, my relevant coarsework and project samples and links to all social media accounts that I have worked on. I hope you enjoy viewing my work as much as I have enjoyed creating it!

Gina M. Mogavero Resume

Marketing Coordinator   
Emilcott Associates, Inc.  –  June 2014- Present

  • Manage digital marketing –content creation, website landing pages, corporate blog, email blasts & all social media
  • Manage print marketing –marketing collateral, advertisements & print campaigns
  • Execute SEO strategies to maximize lead generation & audience development
  • Create & implement new CRM lead nurturing strategy & system management plan
  • Design graphics for print & digital marketing, including layout & photo editing
  • Decreased direct mail campaign bounce-backs by 36% from Jan. ‘15 campaign to April ‘15 campaign through database management & customized targeting
  • Organize & execute tradeshows & corporate events, including press releases, advertising & preparation of media kits (average of 3 leads gained from each event)
  • Successfully planned three senior-level business strategy workshops in June ‘15
  • Planned ‘15 corporate event with $10k budget –venue, menu, favors & entertainment
  • Negotiate & maintain relationships with vendors & production companies for marketing materials (20+ projects in ‘15 with 4% savings to LY cost)
  • Research industry news & target market trends for social media & blog content
  • Assisted with branding launch of “SHARP” program resulting in 7 new clients in ‘15

Sales Associate (Part Time)  
Victoria’s Secret, Limited Brands Inc.  –  May 2010-Aug. 2013 & June 2014- Present

  • Assist customers to build brand loyalty and drive sales
  • Build customer loyalty by opening Victoria’s Secret Angel credit cards and converting customer relationship
  • Introduce customers to merchandise using expert product knowledge of all categories
  • Maintain awareness of all sales and promotions and applicable ringing procedures
  • Process customer transactions accurately and efficiently
  • Understand and adhere to brand visual standards for merchandising
  • Recover and replenish merchandise to standards
  • Reinforce store strategy to reduce shrink/theft
  • Act as a shadow partner to new team members as requested

Cosmetic Testing Panelist  
Coty Testing Institute  –  May 2013- Present

  • Test cosmetics, toiletries and fragrances on a wide range of product specifications
  • Complete questionnaires and surveys based on products tested

Brand Operations and Staffing Supervisor  
Victoria’s Secret, Limited Brands Inc.  –  Oct. 2013-June 2014    

  • Achieved “Customer Sales Lead Best” in January 2014
  • Drove total store results )+38% to LY with 63% penetration) with specific ownership of talent allocation and labor scheduling
  • Recruited, hired & trained associates on brand delivery, VS SOP & selling behaviors
  • Evaluated skill gaps to hire & train 16 associates with a 38% retention rate
  • Supported development & execution of short-term actions and long-term strategies
  • Maintained brand value & consistency with coaching associates & setting merchandise
  • Executed marketing direction daily –floor-sets, brand-guides and merchandising
  • Drove profitable top-line sales & built customer loyalty by reinforcing brand culture

Digital Marketing Intern  
Today’s Business  –  Aug. 2013-Dec. 2013

  • Created content & content calendars for Twitter & Facebook for four different clients
  • Conducted market & industry research to determine best practices for clients
  • Analyzed effectiveness of efforts by tracking posts and using social media reporting
  • Managed other social media platforms –Instagram, Pinterest, Tumblr & Google+
  • Monitored social media engagement & generated leads through digital interactions

Sales Specialist  
Victoria’s Secret, Limited Brands Inc.  –  Aug. 2013-Dec. 2013

  • Activities similar to that of a Sales Associate
  • Assisted customers to build brand loyalty and drive sales
  • Oragnized layout of store and manage user experience through marketing brand guides
  • Supported Best at Bras initiatives by reinforcing brand selling behaviors
  • Communicated with direct manager, sales leadership team and associates
  • Provided feedback on improvement opportunities and any obstacles that hinder execution

Assistant Teacher/Substitute Teacher  
Dance Innovations  –  Sept. 2006-June 2009 & May 2013-Present

  • Choreograph small combination and teach dances to wide range of ages
  • Assist with backstage operations

Activities Director 
Florham Park Day Camp (Summer)  –  June 2009-Aug. 2013

  • Coordinate & facilitate camp-wide activities and games
  • Supervise & evaluate counselor productivity
  • Handle parent concerns and deal with child disciplinary issue

Student Assistant 
James Madison University Carrier Library,  Acquisitions  –  Aug. 2011-May 2013

  • Maintained library research databases
  • Processed & evaluate donated gift books
  • Organized & maintain records using Microsoft Excel
  • Corresponded with donors for tax deduction purpose

Director of Technology & Media  
James Madison University  Student Government Association  –  Aug. 2012-May 2013

  • Maintained organization’s website
  • Led “Be Involved” campaign for JMU elections through social media
  • Managed, tabulated, and analyzed election results

James Madison University  Madison Dance Club  –  Aug. 2012-May 2013

  • Maintained club’s Twitter, Facebook and social media efforts
  • Advertised and managed publicity for performances

Vice President  
James Madison University  Madison Dance Club  –  Aug. 2011-May 2012



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